Some random ‘uncut’ thoughts on Twitter.
Fad? Get over it. You’ll only know if it’s a fad when it’s not here anymore. Is a fad linked to time? Could be a long wait.
Story? Many people talk about the need for having a story to tell. I’m not sure what that means or on what level a story takes place? For me, my story is that I help people (@guyatcarphone). It’s as simple as that. If you’ve got a problem I listen and try to find the answer. Does that make for a good or interesting story? I don’t know. But what I do know is that it’s the people I help who judge whether I’ve got a story to tell or not, and at the end of the day are the people I help really bothered whether I’ve got a story to tell? What I do know, is that if I don’t help them, they’ve certainly got a story about me to tell.
Be interesting? What does this mean? I find it difficult being interesting out of work, what hope does that give me when I am in work? Interesting to who?
Listen? Listen to what? How do I know if I am listening to the right thing?
Be relevant? What does this mean? Relevant to who? About what? How do I know when I am being relevant? What does it look like?
ROI? All I know is that every customer I help or even turn into a fan, is a customer who might be a bit more likely to come back and buy from us again. What’s the ROI on that? Is it a social media ROI? Marketing ROI? Sales ROI? Brand ROI? Customer service ROI? Twitter ROI?
People seem to be more concerned with being interesting, being relevant, creating a story than actually simply writing their first tweet. My advice for taking your first step: get on Tweetdeck or Hootsuite type in the search field the name of your company or the product or service you provide and respond empathetically to what people, some of who may be your customers, some of whom may be your detractors are saying. Imagine you are them, how would you want to be responded to? Your story and relevance will follow. If you create a story first, just remember it may not be the one your customers want to hear.